Carolina Dentistry

Dr. Natalia Antley came to us as she was preparing to take over an existing dental practice and rebrand it as Carolina Dentistry. She wanted a brand that was welcoming and family friendly, but still sophisticated enough to fit the stately style of the Divine Street District in uptown Columbia, SC. Natalia, a native of Columbia, South Carolina — and interestingly also Colombia, South America, where she was born — was particularly drawn to the idea of a pineapple as the universal symbol of Southern hospitality. The resulting brand melds classic with contemporary, friendliness with sophistication, and offers plenty of pineapple.