Curing Kids Cancer

Curing Kids Cancer has a big heart and a bold mission: to find cures for childhood cancers in our lifetime. When building this brand, we wanted to find a way to bring their heart for cures to the forefront of their marketing.

Project Scope

Branding
Identity System
Logo Design
Print Marketing
Web Design

Brand Identity and Website

Curing Kids Cancer has a big heart and a bold mission: to find cures for childhood cancers in our lifetime. When building this brand, we wanted to find a way to bring their heart for cures to the forefront of their marketing. Sketchbooking revealed that the letters CKC could be stylized and rotated into a heart-shaped mark. Combined with a kid-friendly color-scheme and bold typeface (with rounded the edges to soften the touch), a new logo was born.

Curing Kids Cancer

Creative+ team

Design

Benji Mitchell
Gary Mozingo

Account

Phillip Cothran
Nathan Trevett

Development

George Bittman
Jesse Maloney
Gary Mozingo

Scope

Branding
Identity System
Logo Design
Print Marketing
Web Design

Next Project

Nursery Road Elementary

Brand Identity

A brand that encompasses the mission of elementary education — to be the foundational building block for a lifetime of learning.

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