Curing Kids Cancer has a big heart and a bold mission: to find cures for childhood cancers in our lifetime. When building this brand, we wanted to find a way to bring their heart for cures to the forefront of their marketing. Sketchbooking revealed that the letters CKC could be stylized and rotated into a heart-shaped mark. Combined with a kid-friendly color-scheme and bold typeface (with rounded the edges to soften the touch), a new logo was born.
Great organizations are made up of great people.
Great people tend to be great clients friends.
Great friends do great things, together.