Logan Mills Fishing

His love of the game began around the age of three when he hooked his first flopper, and he hasn’t looked back. Now he’s on a journey to become a professional angler.

Project Scope

Branding
Identity System
Logo Design

Brand Identity

Logan is an avid young angler with a true passion for fishing — especially smallmouth bass. His love of the game began around the age of three when he hooked his first flopper, and he hasn’t looked back. Now he’s on a journey to become a professional angler. Our task was to help get his brand started out on the right foot. If you’re going to be good, it helps if you look good too.