Smart Home Hero

The primary mark for the brand combines the idea of a wifi signal with a home and a badge shape that alludes to the superhero theme without being too over the top about it — thus, SmartHome Hero. The identity is simultaneously clear on the industry while remaining both clever and simple in execution.

The SmartHome text feels friendly and techy paired with the strength and stability of HERO underneath. The soft edges and round corners of both connote friendliness and approachability.

Trust, strength, approachability — everything you could want in the brand identity of the guys keeping your home network together.