Sustain SC

Branding for a new non-profit at the forefront of sustainable solutions that benefit both commerce and conservation.

Project Scope

Branding
Identity System
Logo Design
Web Design

Brand Identity and Website

The population of South Carolina is expected to double in roughly 50 years. Therefore, it is essential that South Carolinians work together across sectors to optimize land and water use in order to ensure a sustainable future for BOTH our economy AND our environment.

Sustain SC exists to connect the sustainability goals of business in South Carolina with local solutions for the benefit of our economy, environment, and people.

We developed a brand identity that uses a stylized shape for South Carolina, resting on the word Sustain, alluding to the organization’s efforts to sustain to state. The idea is that the only way to really sustain our way of life is if conservation efforts and businesses work together rather than against each other.