Carolina Dentistry

Carolina Dentistry offers high-quality dental care with a touch of Southern hospitality. The brand melds classic with contemporary, friendliness with sophistication, and plenty of pineapple.
Project Scope
Branded Spaces
Branding
Iconography
Illustration
Logo Design
Print Marketing
Signage
Stationery
Typography
Brand Identity and Website

Dr. Natalia Antley came to us as she was preparing to take over an existing dental practice and rebrand it as Carolina Dentistry. She wanted a brand that was welcoming and family friendly, but still sophisticated enough to fit the stately style of the Divine Street District in uptown Columbia, SC. Natalia, a native of Columbia, South Carolina — and interestingly also Colombia, South America, where she was born — was particularly drawn to the idea of a pineapple as the universal symbol of Southern hospitality. The resulting brand melds classic with contemporary, friendliness with sophistication, and offers plenty of pineapple.

Carolina Dentistry

Creative+ team

Creative Director

Benji Mitchell

Account

Phillip Cothran
Dana Watkins

Design

RJ Jackson
Benji Mitchell
Gary Mozingo

Development

Gary Mozingo

Scope

Branded Spaces
Branding
Iconography
Illustration
Logo Design
Print Marketing
Signage
Stationery
Typography
Sustain SC
Next Project

Sustain SC

Brand Identity and Website
Launch

Great organizations are made up of great people.
Great people tend to be great clients friends.
Great friends do great things, together.