Once the brand identity was established, we were able to develop uniforms, branded merchandise, stationery, signage, and more. Lots more. This brand put quite a few miles on our mousepads.
Since FIND Outdoors manages more than 20 outdoor recreation locations and Visitor Centers, we developed an extensive color palette and type system that allowed us to create individual type lock-ups for each location.
Another array of colors will be used to distinguish annual pass tags across all locations year to year. Each year will have it’s own color so that management can notify rangers across all sites, and rangers can easily glance at a pass to see if it is up to date.