Gardent

A company by the name of ProSource — not to be confused with the flooring company — nor the kitchen and bath supply company — nor the body building supplement company — nor the wholesale outlet — no, we’re talking about the IT maintenance company, ProSource, who came to realize that their target audience was having trouble finding them… largely based on their name.

The company offers both critical and non-critical maintenance services to data centers across the nation. They allowed us the opportunity to help them develop a new name and new identity that would help distinguish them from the competition, and allow them to grow as both their services and service areas continue to expand. Ultimately, we arrived at the word Gardent, translated simply as “keep” — which is exactly what they help data centers do. It pairs perfectly with their new tagline Keep IT Up.