Lighthouse for Life

Branding for a bright organization with a dark and heavy calling — to eradicate human trafficking.
Project Scope
Branding
Identity System
Logo Design
Print Marketing
Video
Web Design
Branding, Website, and Experience design for a very worthy cause.

Lighthouse for Life is a faith-based non-profit lighting the fight to eradicate human trafficking. After initially meeting the Lighthouse team, we watched Heather tell her story — a former trafficking victim, now victor, and Survivor Support Director for Lighthouse for Life — and from her story felt the call to help this organization in their fight.

The timing was perfect. They were already contemplating a re-brand, and we were able to jump in alongside their team to update the brand identity and help them re-launch the organization into a new phase of ministry.

Lighthouse for Life was born of a vision: a lighthouse shining in the night, surrounded by smaller homes, guiding people out of the darkness to find shelter in the light. The new icon embodies the vision of both the lighthouse and the smaller house to form the shape of an L. The typography is bold and confident, with softened edges that make inviting.

 

One major component of this project after the brand was a 3D walk-through experience called Shining a Light on the Life. We designed a built back-lit displays that take participants on a journey through the life of a trafficked victim from various perspectives. Their team wrote the initial copy and we worked with them to develop the story into a life-size experience that they can use at events to take people through this intense journey. After seeing the shadowed figures on each display, the last panel has a mirror and poses the question, what will you do to join the fight?

Working with a tight budget for the display, thrift was a high priority, but we did not want to compromise the end result. So, we ordered LED strips, printed on backlit material, and with a team of volunteers, built the 8×8 foot sections ourselves to save on cost.

The results of this project have been nothing less than life-changing for everyone who goes through this experience.  

We also had the opportunity to create a typographic video for the brand launch — introducing viewers to the harsh reality of human trafficking and the hope that Lighthouse for Life brings into that darkness.

Lighthouse for Life

Creative+ team

Design

Benji Mitchell

Account

Dana Watkins

Scope

Branding
Identity System
Logo Design
Print Marketing
Video
Web Design
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Great organizations are made up of great people.
Great people tend to be great clients friends.
Great friends do great things, together.