Smart Home Hero

Trust, strength, approachability — everything you could want in the brand identity of the guys keeping your home network together.
Project Scope
Branding
Identity System
Logo Design
Stationery
Uniforms
Brand Identity

The primary mark for the brand combines the idea of a wifi signal with a home and a badge shape that alludes to the superhero theme without being too over the top about it — thus, SmartHome Hero. The identity is simultaneously clear on the industry while remaining both clever and simple in execution.

The SmartHome text feels friendly and techy paired with the strength and stability of HERO underneath. The soft edges and round corners of both connote friendliness and approachability.

Trust, strength, approachability — everything you could want in the brand identity of the guys keeping your home network together.

Smart Home Hero

Creative+ team

Creative Director

Benji Mitchell

Account

Phillip Cothran

Design

Benji Mitchell

Scope

Branding
Identity System
Logo Design
Stationery
Uniforms
Bryan Eye Clinic
Next Project

Bryan Eye Clinic

Brand Identity
Launch

Great organizations are made up of great people.
Great people tend to be great clients friends.
Great friends do great things, together.