Palmetto Trail Ale

Crafting a brand for a local brew.

Project Scope

Branding
Illustration
Logo Design
Package Design

Package Design

When our friends at The Palmetto Trail partnered with RJ Rockers Brewing of Spartanburg, SC to create Palmetto Trail Ale, we jumped at the opportunity to design packaging for the new craft brew. We designed the brand identity for the Trail Ale to be synchronous with the existing Palmetto Trail branding and really enjoyed seeing the how things came together on the packaging.

A portion of all sales go to help #finishthetrail across all of South Carolina. Cheers to finishing the trail and let the adventure begin!

(Addendum: RJ Rockers has since rebranded the packaging to bring it under the fold of their overall brand, but the product continues to be available, and continues to benefit The Palmetto Trail.)