Hickory Top Farm

Harnessing the spirit of a charming old farm into a new brand — Hickory Top Farm and its unique therapeutic riding programs use the transformative power of horses to help people engage, connect, and grow.

Project Scope

Branding
Identity System
Illustration
Logo Design
Photography
Print Marketing
Stationery
Web Design

Brand Identity

Horses have a unique ability to transform lives by helping people engage, connect, and grow. Hickory Top Farm facilitates those experiences.

We started this project with a trip to the farm itself where we were instantly drawn in by the peaceful tranquility of the space and quiet strength of the horses. The rustic charm quickly became the inspiration for the brand design, pairing perfectly imperfect typography and hand-drawn illustration elements that can stand alone or join together to tell the story of horses and hope.