The South Carolina Consortium for Gifted Education

Branding a blue-ribbon-worthy organization that supports gifted and talented education in South Carolina.

Project Scope

Branding
Identity System
Logo Design
Web Design

Brand Identity

The South Carolina Consortium for Gifted Education, or SC Gifted for short, is a team of educators working together to advance gifted and talented programs in our state. When the time came to rebrand their organization, it was a natural fit to base their logo around a blue ribbon, with a hint of Palmetto tree (because, South Carolina).

The ribbon and star both represent gifted education, and the star forms the foundation for the center of the logo. The chevron shape is repeated in a circle to create the star shape and represents educators coming together around gifted education. An arrow is used to support the tree shape in the mark and can be used as a brand element to represent forward progress.

With its new brand and website in place, SC Gifted is positioned to support gifted and talented students in our state for generations to come.