South Ground

Branding a lawn care company with Southern roots.
Project Scope
Branding
Identity System
Logo Design
Naming
Signage
Uniforms
Branding

The fellas at local Lexington landscape company, “Southern Cuts” had two problems: 1) they do not cut hair, and 2) they do not cut lawns (at least not anymore). They needed a totally new brand identity for their high end landscape installation business, starting with a new name. We were happy to oblige. So we helped them rebrand their company by coming up with a new name and look for their business that better represents the quality work they do now.

South Ground

Creative+ team

Design

Phillip Cothran
Benji Mitchell

Account

Dana Watkins

Scope

Branding
Identity System
Logo Design
Naming
Signage
Uniforms
Hickory Top Farm
Next Project

Hickory Top Farm

Brand Identity
Harnessing the spirit of a charming old farm into a new brand — Hickory Top Farm and its unique therapeutic riding programs use the transformative power of horses to help people engage, connect, and grow.
Launch

Great organizations are made up of great people.
Great people tend to be great clients friends.
Great friends do great things, together.