South Ground

Branding a lawn care company with Southern roots.

Project Scope

Branding
Identity System
Logo Design
Naming
Signage
Uniforms

Branding

The fellas at local Lexington landscape company, “Southern Cuts” had two problems: 1) they do not cut hair, and 2) they do not cut lawns (at least not anymore). They needed a totally new brand identity for their high end landscape installation business, starting with a new name. We were happy to oblige. So we helped them rebrand their company by coming up with a new name and look for their business that better represents the quality work they do now.